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Strategic Marketing and Marketing Analytics

Strategic Marketing and Marketing Analytics

Program Code:SMM
Campus:Markham
Duration:2 Semesters (8 Months)
Offered:Fall
Credential Awarded:Ontario College Graduate Certificate
Work-Integrated Learning:Optional Work Term

Program Description

To be successful today, marketing professionals must adapt their skills to rapidly changing technology and new methods to capture data; data that is useful to marketers as they make decisions and evaluate the effectiveness of marketing initiatives. Understanding marketing analytics allows marketers to strengthen business practices by focusing their time, energy and resources on the right projects and the right customers. Marketing analytics gathers data from across all marketing channels and consolidates it into a common marketing view. In this program students will study data gathering, strategic analysis and presentation of marketing data. Students will learn how to understand and respond to customers, competitors and refine the marketing mix of businesses.

Admission Requirements

Program Eligibility:

  • University degree or three-year college diploma from an accredited institution. We will consider applicants with an equivalent combination of partially completed post-secondary and related work experience. In this case a resume and references must be provided.
  • English proficiency at the postsecondary level
  • A postsecondary level course in introductory statistics (or an equivalent credit)

Note:

Although not required for admission, the following are recommended for your success in the program:

  • Marketing knowledge
  • Prior learning or working experience in accounting and spreadsheet
  • Prior learning or working experience in databases and Structured Query Language (SQL)

Fees

Loading Tuition Costs

Your Career

As a graduate, you will be ready to find work in a wide range of marketing related careers such as: Marketing Analyst, Media Analyst, Campaign Analyst, Pricing Specialist, Research and Communications Specialist, Loyalty Analyst, Assistant Manager - Performance Metrics, Assistant Manager - Digital Metrics, and Marketing Planner. You'll be equipped to compete in a rapidly evolving landscape where new job and entrepreneurship opportunities present themselves daily.

Work-Integrated Learning - Optional

Optional Work Term

Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment.  The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility.  Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

Work-Integrated Learning Model
  Term 1
Term 2
Term 3
Year 1 Semester 1 Semester 2 Work Term

Transfer Credit/Pathways

The Degree and Credit Transfer Office provides a number of services for students continuing their education at Seneca, and for graduating students considering degree transfer options.

Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at various post-secondary institutions. Please refer to the Degree Transfer Guide for more information.

Transfer Credit may be granted for courses deemed equivalent to courses at Seneca that have been completed at recognized postsecondary institutions. Additional information is available online.

Important Academic Dates

Please take a few moments to view Important Academic Dates for your relevant term.

Courses

Please select the curriculum from the Academic Year in which you started (or will be starting) your studies. An Academic Year begins in September and ends in August of the following year.

2017/2018 Academic Year

Semester 1
MGM721 Seminar in Decision Theory
MGM724 Applications for Analytics
MGM725 Business Metrics
MKM701 Applied Marketing Research
MRK718 Presenting Complex Material
MTH724 Advanced Statistics: Managers
 
Semester 2
MGM723 Data Integrity and Organization
MKM801 Action Research
MRK715 Topics in Marketing Analysis
MRK716 Quantitative Analysis of IMC
OPR725 Project Management
WTP100 Work Term Preparation (Work-Integrated Learning option only)
plus: Professional Option Course
 
Work-Integrated Learning Term
SMM441 Strategic Marketing and Marketing Analytics, Work Term (Work-Integrated Learning option only)
 
Professional Options
CRM700 CRM - Process and Patterns I
MKM701 Applied Marketing Research
MKM804 Interactive B2B Selling
MKM805 Strategic Marketing Management
MKM915 Digital Marketing
MKM916 Interactive Marketing
MRK710 Sentiment Analysis Text Mining
MRK711 CRM Software
MRK712 Applied Data Mining and Modelling
MRK713 Search Engine Optimization
MRK714 Topics in Social Analytics

2016/2017 Academic Year

Semester 1
MGM721 Seminar in Decision Theory
MGM724 Applications for Analytics
MGM725 Business Metrics
MKM701 Applied Marketing Research
MRK718 Presenting Complex Material
MTH724 Advanced Statistics: Managers
 
Semester 2
MGM723 Data Integrity and Organization
MKM801 Action Research
MRK715 Topics in Marketing Analysis
MRK716 Quantitative Analysis of IMC
OPR725 Project Management
CPP100 or
WTP100
Co-op Professional Theory (Work-Integrated Learning option only) or
Work Term Preparation (Work-Integrated Learning option only)
plus: Professional Option Course
 
Work-Integrated Learning Term
CPP200 or
WIL100
Work-Integrated Learning Professional Practice (Work-Integrated Learning option only) or
Work-Integrated Learning (Work-Integrated Learning option only)
CWT100 or
SMM441
Work Term (Work-Integrated Learning option only) or
Strategic Marketing and Marketing Analytics, Work Term (Work-Integrated Learning option only)
 
Professional Options
CRM700 CRM - Process and Patterns I
MKM701 Applied Marketing Research
MKM804 Interactive B2B Selling
MKM805 Strategic Marketing Management
MKM915 Digital Marketing
MKM916 Interactive Marketing
MRK710 Sentiment Analysis Text Mining
MRK711 CRM Software
MRK712 Applied Data Mining and Modelling
MRK713 Search Engine Optimization
MRK714 Topics in Social Analytics

Contact Us

www.senecacollege.ca/school/mediamarketing

Admissions Advisors:
Domestic Admissions Advisor: Alex Tyo
(416) 491-5050 Ext. 22804
Alexander.Tyo@senecacollege.ca
International Admissions Advisor: International Admissions
(416) 491-5050 Ext. 22364
InternationalAdmissions@senecacollege.ca
Registration & Records Advisor:
  Marc Combetto
(416) 491-5050 Ext. 77435
Marc.Combetto@senecacollege.ca
Program Contacts:
Student Advisor: Izabela Loranty
(416) 491-5050 Ext. 77547
Izabela.Loranty@senecacollege.ca
Program Coordinator: Robert Carroll
(416) 491-5050 Ext. 77417
Robert.Carroll@senecacollege.ca
Work-Integrated Learning Coordinator: Kim Adshade
(416) 491-5050 Ext. 77622
Kim.Adshade@senecacollege.ca
Program Chair (Interim): Angela Zigras
(416) 491-5050 Ext. 77531
Angela.Zigras@senecacollege.ca
Additional Contacts:
  Financial Aid & Awards
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